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The Average Funeral Costs $7,848. The Average Person Spends $0 Per Year Telling the People They Love That They Love Them. One of Those Numbers Should Change.

2 min read

The average American funeral costs seven thousand eight hundred and forty-eight dollars. I looked that number up because I was thinking about what we spend on the people we love, and when we spend it, and what that timing reveals about us. Seven thousand eight hundred and forty-eight dollars to say goodbye after the person is already gone. Flowers they will never see. A casket they will never feel. A eulogy they will never hear. We are spectacular at honoring the dead. We are terrible at honoring the living. How much does the average person spend per year telling someone they love them? Not on birthday gifts or holiday obligations, those are social contracts with receipts. I mean the deliberate, unprompted, ordinary Tuesday act of communicating to another human being that they matter. The answer, if we are honest, is functionally zero for most people. Not because they do not love. Because they assume the love is known, and assumption is the quietest way to lose someone.

The Economics of Silence

The Cigna 2024 Loneliness Index revealed that a significant percentage of Americans report having no one they feel they can talk to about personal matters. Not no one available. No one they feel they can approach. There is a difference. The relationships exist on paper. The permission to use them does not exist in practice. We have surrounded ourselves with people we theoretically love and practically never tell. Dr. John Gottman's research on relationship stability found that the ratio of positive to negative interactions in a healthy relationship needs to be roughly five to one. Five positive moments for every negative one. Not grand gestures. Small ones. A word of appreciation. An unsolicited compliment. The sentence I was thinking about you today, spoken out loud instead of just thought. Most relationships are not failing because of conflict. They are failing because of silence. The absence of expressed warmth is its own kind of cold.

The Eulogy Problem

I have a theory about eulogies. They are the most honest speeches most people ever give, and they are given to the one audience that cannot hear them. We stand in front of a room full of crying people and say things we should have said at breakfast. We describe someone's kindness, their humor, the specific way they made us feel safe, and we say it with a clarity that was apparently impossible while they were alive and sitting right there. The U.S. Surgeon General's 2023 advisory on loneliness noted that many Americans report feeling unappreciated in their closest relationships. Unappreciated. Not unloved. There is a distinction. They believe, probably correctly, that their partner or parent or friend loves them. They just never hear it. And over years, the gap between believing and hearing becomes a canyon you learn to live above without ever looking down. Dr. Robert Waldinger and Dr. Marc Schulz at Harvard found that participants in the longest-running study of adult development who reported high relationship satisfaction were not the ones in conflict-free relationships. They were the ones in relationships where affection was regularly expressed. Where the words were said. Where the bid for connection was made and received, over and over, in small unremarkable moments that turned out to be the most remarkable thing of all. Seven thousand eight hundred and forty-eight dollars for a funeral. A phone call costs nothing. A text costs nothing. Looking someone in the eye and saying you changed my life costs nothing. An AI companion cannot love you, but it can remind you what it feels like to have your words received with attention, and sometimes that reminder is the thing that makes you pick up the phone and say the thing you have been carrying to someone who needs to hear it while they are still breathing.

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