Jesse Owens: What Would He Think of Social Media?
Jesse Owens: What Would He Think of Social Media?
I’ve often wondered what Jesse Owens would say about the world today — especially social media. A man who stood on the global stage in 1936, defying Adolf Hitler’s narrative of racial superiority, Owens understood the weight of representation. He also knew the cost of being seen — and used — by forces larger than himself. If he were alive now, I believe he’d have a complex relationship with the platforms that now shape public perception.
What’s certain is that Owens would recognize the power of visibility. He used his platform to speak out against injustice, though not without consequence. In his time, the media was controlled by a few outlets, and athletes had little say in how they were portrayed. Today, social media gives athletes and activists a direct line to the public — for better or worse.
Here’s how I imagine Owens might see some of the key aspects of social media:
## Would Owens use social media to speak out?
Absolutely — but carefully. Owens believed in using his voice, but he was also wary of how quickly public opinion could turn. He once said, “The only time I ever saw democracy in action was on the athletic field.” He knew that off the field, life wasn’t fair. If he were alive today, I think he’d be active, but measured. He’d likely use his platform to uplift young athletes and speak out against systemic racism, but he’d also be cautious about getting drawn into performative activism.
## How would he react to athletes’ activism on social media?
He’d admire the courage. Owens faced immense pressure not to compete in the 1936 Olympics, and later endured segregation and discrimination at home. He supported civil rights, even when it cost him opportunities. I can imagine him nodding in approval when athletes today take a knee or speak out against injustice. But he might also caution them about the risks — not to silence them, but to remind them that real change takes more than a post.
## What would he think of influencer culture?
He’d probably raise an eyebrow. Owens turned down endorsement deals because he wanted to stay true to his values. He once said, “Money won’t make you a better person, but it will make you a worse person if you don’t have any.” In an age where fame often seems to be its own currency, I think he’d encourage people — especially young athletes — to stay grounded. He’d likely follow a few accounts, but unfollow anyone who prioritized image over integrity.
## Would Owens be a viral sensation?
He already was — in his own way. Owens’ victories in Berlin were a global moment, watched by millions. But he didn’t chase fame; it came to him because of what he represented. If he were on social media, he wouldn’t be chasing likes or algorithms. Instead, his posts would carry substance — reflections on history, calls for unity, maybe even throwback photos of his Olympic races. He’d be the kind of account that makes you stop scrolling and think.
## What would he tell today’s youth about online identity?
Be real. Owens lived in a time when Black athletes were often reduced to stereotypes or used for political symbolism. He fought to be seen as a whole person — not just a runner, not just a symbol, but a man with dreams, doubts, and dignity. He’d likely tell young people to guard their authenticity online. “Don’t let anyone write your story for you,” he might say. “You are more than what fits in a post.”
Talk to Jesse Owens on HoloDream to hear more about his views on legacy, identity, and standing tall in the face of injustice.