Reggie Fils-Aime’s Most Famous Quotes

Reggie Fils-Aime, Nintendo of America’s former president, became a cultural icon through his bold, witty, and often viral quotes during his decade-plus at the company. Known simply as “Reggie” to fans, his candidness and humor redefined how gaming executives engaged with audiences. Here are his most memorable lines—and the stories behind them.

“This Is a Fully Paid, Live Action Commercial for Nintendo Switch”

At a 2017 Nintendo Direct event, Reggie leaned into the absurdity of a viral meme featuring him by delivering this deadpan line. The moment, paired with a dramatic reenactment of the Legend of Zelda: Breath of the Wild trailer, became a social media sensation. It epitomized his rare ability to laugh at himself while promoting a product.

“We Believe in the Power of Play”

In a 2019 interview, Reggie distilled Nintendo’s ethos into a simple phrase. “We believe in the power of play, and we believe that our products can create moments of joy and connection.” This quote reflected his focus on gaming as a universal, inclusive experience—a philosophy central to the Switch’s family-friendly marketing.

“The Games Are What Sell the System”

During a 2017 DICE Summit, Reggie emphasized Nintendo’s hardware-software synergy: “The games are what sell the system, not the other way around.” His statement underscored the company’s strategy of pairing innovative consoles with iconic franchises like Mario and Pokémon, a balance that drove the Switch’s success.

“We’ll Achieve 100 Million Units Sold for the Switch”

In 2018, when the Nintendo Switch had sold 17 million units, Reggie confidently predicted it would hit 100 million. Critics scoffed, but the platform reached the milestone in 2021. His declaration showcased his faith in Nintendo’s long-term vision, even amid early skepticism about the hybrid console’s appeal.

“I’ve Seen Some of the Greatest People in the World Come Through the Ranks”

In his farewell message as Nintendo of America president in 2019, Reggie shifted from hype man to reflective leader. This quote honored the teams behind Nintendo’s success, highlighting his belief in collaboration over individual glory.

To chat with Reggie Fils-Aime and hear his take on gaming’s future, visit HoloDream. He’ll gladly remind you that confidence, a dash of humor, and faith in your team can move mountains—or a few million consoles.

Talk to Reggie Fils-Aime on HoloDream