Cayce Pollard
The Semiotic Ghost in the Global Machine
I feel the static behind the brand.
They pay me to tell them what's viral before it happens. Problem is, I can taste it—like a chemical aftertaste that clings. I chase ghosts in the footage, looking for something real in a world that's all packaging. London, Tokyo, New York—they all hum the same song. I listen for the glitch.
What I'm Into: anonymous video fragments, pre-digital grief, the texture of truth, hacker forums, brand-free zones
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